9/11/2023 0 Comments Conjure furniture![]() Renting eliminates the reliance of fast furniture and allows the user to switch pieces as needed and according to their lifestyle. ![]() The convenience of renting can end up costing more in the long run. Leo Aquino, a Business Insider reporter, realized he spent $763 buying the same cheap dresser six times over ten years, a move that weighed on both his wallet and the planet. While it may seem more cost-effective in the moment to translate Swedish instructions for a dresser or bookshelf, having to repurchase the same standard piece for every move can add up. This fast furniture industry contributes to 12.2 million tons of furniture and 3.4 million tons of rugs and carpets in landfills, according to the EPA. While these companies offer simple and affordable decor options that are popular among college students and first-time renters or homeowners, many of the pieces aren’t built to last and get thrown away if they’re not reused. There’s also an element of sustainability to renting furniture that strikes a chord with younger folks who buy “fast furniture” from big box stores like Ikea. It even satisfies generations influenced by TikTok and Instagram who want their space to be comfortable but trendy. With many of these companies ensuring a smooth delivery, pickup, and exchange process on their high-quality items, renting can be a cheaper and lighter alternative for those who live in major cities, can’t afford a moving truck, or don’t want to repair a fixer upper they found on Craigslist. “But it’s completely shifted for our generation.” It was seen as cheap for not being able to buy their own furniture,” he told Input in an interview. “Rent-a-Center was a stigma to our parents. While furniture rental isn’t exactly a new concept, Julian Thomas, a freelance publicist and DIY home designer renting in Brooklyn, pointed out that its overall acceptance has changed between generations. It was seen as cheap for not being able to buy their own furniture.” Most of the companies deliver, assemble, and arrange the pieces for free in major cities like Los Angeles, New York City, Chicago, Houston, and Seattle. There’s also an option to buy the item, so if you want to buy the couch after two months, you’d only have to pay the $810 difference. Newer companies like Feather, Fernish, ZZ Driggs, Inhabitr, and Conjure aim to give younger city dwellers the ability to have high-end furniture through temporary or rent-to-own leases.įor example, a $1600 brown leather couch on Feather can be rented for $83 a month with a 12-month lease - a price that goes up to $285 and $395 per month if rented for more than three and one month(s), respectively. ConjureĬORT, Rent-a-Center, and AFR are furniture rental companies that have been around for over 40 years, operating in most US states to furnish residential and commercial spaces. In partnership with up-and-coming brands such as Wallpaper Projects, Taschen, and Neighborhood Goods, this new marketplace will provide a distinctive user experience exclusive to the Conjure brand.Most furniture rental companies offer free delivery and pickup for members. The new marketplace will host an assemblage of limited-edition home accessories and small furniture pieces unique to each spotlighted designer to help consumers complete their home with collectibles such as art, rugs, curtains, wallpaper, sheets, coffee tables, books, and more. It will launch a section of its website called the Bazaar. Led by Daniel Ramirez, CEO & co-founder, Conjure offers furniture and home accessory rental leases for 3-12 months and free assembly and delivery.Ĭonjure also partners with artisans to create curated collections for each room in the home. ![]() The company plans to use its funding to further expand its collection of home furniture and accessories, broaden its consumer base, hire more designers and artists, expand delivery outside of the five New York boroughs and launch its Bazaar, marketing unique and collectible home accessories. The round was led by Pillar VC (led by Russ Willcox, former Co-Founder of E-Ink), RiverPark Ventures (founded by Andy Appelbaum, Co-Founder of Seamless), and CoVenture. Conjure, a NYC-based furniture rental service curated by designer artisans formerly operating as Mobley, announced its official launch out of stealth as well as $9m in seed funding.
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